AptCoach vs TrueCoach.
AptCoach costs less at every size and takes no cut of your payments. TrueCoach has a bigger video library and group chats.
Why coaches pick AptCoach over TrueCoach
Less at every size.
AptCoach£30 for 10 clients, £75 for 30, £120 for up to 65.
TrueCoach£52.83 for 10, £124.54 for 30 or 50 ($69.98 and $164.98).
No 5% fee.
AptCoachOnly Stripe's own fee on card payments.
TrueCoachA flat 5% of each payment, which TrueCoach calls Stripe's fee.
Onboarding flows built in.
AptCoachForms, programme and habits go out on their own when someone joins.
TrueCoachInvites by email or text; automations through Zapier on Standard and Pro.
At a glance
| Feature | AptCoach | TrueCoach |
|---|---|---|
| Where AptCoach is ahead | ||
| A month for 10, 30, 50 clients | £30 · £75 · £120 | £52.83 · £124.54 · £124.54$69.98 · $164.98 · $164.98 |
| Taking payments | No cut | 5% a payment |
| Onboarding automation | Onboarding flows | Invites only |
| Booking links, paid or free | Free or paid | Not named on its site |
| Google Calendar sync | Two-way | Not named on its site |
| Forms and check-ins | With video calls | Not named on its site |
| Where TrueCoach is ahead | ||
| Group chats | Not on Android yet | Yes |
Both have messaging, a food journal, a branded app, an iPhone app (AptCoach's is a web app), an Android app and an exercise video library.
Prices are the cheapest monthly plan for that many clients, before add-ons, as each site shows them to a UK visitor. Checked 16 October 2026. Dollar prices in pounds at the ECB rate of 15 October 2026: $1 = £0.7549. Sources: truecoach.co/pricing · truecoach.co/features · help.truecoach.co/en/articles/3491685-understanding-processing-fees · apps.apple.com/gb/app/truecoach/id1439127794 · play.google.com/store/apps/details?id=co.truecoach.client. Something wrong or out of date? Tell us and we will fix it.